Honda becomes a charitable institution
02/26/07 -- Honda - Honda Racing F1 is not
only going green but is also inviting organizations and people to make a
donation to an environmental charity and thus appear on the F1 car.
The aim of the program is to raise awareness of the problems of global warming
and encourage
people to do more about it. Under the concept of "our car is your car", each
donor will buy
a tiny individual pixel which will help build the image of planet earth on the
car. Each name
will be visible on the website when you make the pledge or under a microscope on
the car.
Donations can be made via the website www.myearthdream.com. The new program is
believed to be an idea that comes from Honda's involvement with Simon Fuller's
19
Entertainment.
"We hope that in raising awareness and highlighting the issues we will encourage
members of the public to come together and help take on the challenge of climate
change," said the team's chief executive Nick Fry.
Thus far Universal Music and Gatorade have signed up and other companies that
will be
involved include IBM, Fila, Instron, Showa Denko, TUV and GF Agie Charmilles.
